In our trading area it has long been important to have a strong presence in both export and domestic markets. This ensures access to best prices at all times, as well as adding liquidity to all sectors. We place particular emphasis on developing direct trading partnerships with major European Consumers who are drawn to the region by the high quality cargoes we able to put together for them.
No two seasons are ever the same in terms of the quality make up of our crops and the various other origins we have to compete with. Only by having an active presence in all these markets and continually challenging ourselves to find better ones can we expect to deliver best value at farm level.